Marketing should be a top priority in every business yet it is often the first thing cut back in tougher times. How will the business survive let alone grow, if it does not attract more customers?
In a recent survey conducted customers were asked why they stop buying from a business and go to the competition. The results showed 68% stopped buying due to perceived indifference – they felt the business just didn’t care about them, no contact was kept!
In today’s marketing environment, with so many competitors vying for the same customer, people go to a business expecting to be satisfied. So if you satisfy your customers’ needs, you meet their level of expectation
And when you stop to think about how much time, effort and money you spend in getting your customers in the first place, doesn’t it make sense to look after them so they just keep on coming back? Often the real profit is made in the second or third sale.
InventiveBiz applies effective systems to achieve growth and sustained performance for the business through using the right marketing mix. Our emphasis is on learning which translates to: Give a business owner a project plan and it will be effective for one campaign, teach a business owner how to do his/her own planning and it will be effective for the lifetime of the business
The InventiveBiz Team