Often Busines Owners seem to have an Emotional Resistance to listening and trying somehting new, even though they say they want to apply a fresh approach, theuy actually resist it with phrases like:
- That does not apply to my Industry
- I don't like that wording
- I don't like it that way
What the business owner totally forgets is:
It's not about you, the Business Owner, it's about your Customers!!
Open your mindset or you won't get anything out of engaging Help.